Latinos are California’s largest ethnic population with almost 15 million people, yet only a fraction of California’s nearly 1.8 million anglers are Latino. Events like this fishing derby look to provide a strong conservation initiative balanced with the cultural and economic needs of 21st century life. Additionally, the event not only help introduce the wonders of the natural environment, which for many is just minutes away, but it also teaches the youth how to respect and protect what they will come to enjoy so much.

“The future of fishing and boating depends on engaging younger, diverse audiences. We’re happy to provide such an amazing opportunity to help organizations in reaching the Hispanic market,” said RBFF President and CEO Frank Peterson.

The fishing derby at El Dorado Regional Park is the second fishing initiative we carried out this year as an opportunity for Latino families to connect with their cultural heritage, enjoy the outdoors, and spend time together in a low-key, casual environment. Our first fishing event took place during the 5th annual Latino Conservation Week, an initiative from Hispanic Access Foundation, designed to give parks, agencies, businesses and community organizations an opportunity to engage Latinos through a variety of events to connect this community with the outdoors.

“Our fishing events are about engaging the Latino community with the outdoors and introducing them to fishing as an accessible activity,” said Maite Arce, President and CEO of Hispanic Access Foundation. “Latinos share a passionate for the outdoors and hold a strong belief that we have a moral obligation to be good stewards. Events like this are fostering that passion.”

Pictures available for publication can be accessed at https://www.dropbox.com/sh/09gsd3u8rdup7z9/AABFT5SlJFavwhr_pdK9r_1sa?dl=0