The campaign “Prepárate Para Un Futuro Mejor” (Prepare Yourself for a Better Future) is designed to emphasize the importance of building an accurate tax history and to give Hispanics tools to protect against fraud and misinformation in the tax preparation process.

“HAF’s helpline has been flooded with calls from Hispanics with questions, confusion, and concerns about their taxes,” said Maite Arce, executive director of HAF. “Past calls included fears about immigration status, situations of fraud or that they’ve trusted unskilled tax preparers. It’s evident that there is a critical need for tax preparation education.”

The importance of this education is underscored by the fact that Hispanic buying power is expected to reach $1.5 trillion in 2015, according to the Selig Center for Economic Growth, and that several million Hispanics are estimated to have never filed a tax return.

“Hispanics need access to quality information in their language and to bilingual tax experts to build their understanding about taxes,” said Arce. “With over 2,100 bilingual offices nationwide, H&R Block is an ideal partner to help this population.”

Throughout the campaign, HAF and H&R Block will work with faith-based and community leaders in select communities to discuss tax topics, participate in community events and promote informational tax seminars called “Tax Talks.”